PGM Integrated Creates Branding Campaign for SourceGas
June 11, 2007

Centennial, Colo. -- PGM Integrated, an award-winning integrated marketing agency, recently launched an integrated branding campaign for SourceGas, formerly the Retail division of Kinder Morgan, and a leading supplier and distributor of natural gas products to residential, business and agricultural customers in Colorado, Nebraska and Wyoming.

"We selected PGM for our name change and branding campaign because of their strategic approach to positioning and bringing new brands to market," said Len Mize, director of corporate communications for SourceGas. "The positive feedback we received on our campaign from employees and customers has been really rewarding."

Because SourceGas serves customers in a three-state area, it was important to create a comprehensive, well-timed launch. The integrated branding campaign included brand positioning, logo and standards guideline development, employee communications pieces, print ads, radio spots, television commercials, outdoor, retail and office signage, as well as pay per click campaigns and creation of a comprehensive, search engine optimized Web site - www.sourcegas.com.

"Executives at SourceGas thought of everything - from selecting a memorable name for the company to making sure employees were kept in the loop prior to a high-profile advertising launch," said Jerry Sexton, president of PGM Integrated. "Our work reflected SourceGas' integrated approach to marketing. The Web site, advertising campaign and employee communications pieces all reflected the same message - SourceGas provides outstanding energy products, value, service and support to its customers now and into the future."

About PGM Integrated
PGM Integrated, LLC, an affiliate of PRO Group, Inc., is a full-service integrated marketing agency offering expertise in advertising, marketing, public relations and interactive communications. In 2006, PGM Integrated won awards for excellence in e-mail marketing campaigns, corporate promotional presentations and web videos at the Business Marketing Association's Annual Awards banquet. For more information about PGM Integrated, go to www.pgmintegrated.com or call us at 720-875-2260.
v: 720.875.2234 f: 303.792.5910 e: info@pgmintegrated.com Copyright 2008 PGM.
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